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Article 35 of the REIQ Standards of Business Practice - Photographic Representation -- Members must not alter or permit to be altered photographic images of properties, digitally or by other means, such that the images no longer truthfully and fairly represent that property. Notes: Whether the alteration of a photographic representation is misleading or deceptive will depend upon all of the circumstances. For example, digitally adjusting the exposure of a photograph so as to brighten the lighting of the photograph taken on a dull day may well be legitimate. However, removing television aerials or power poles adjacent to the property; brightening up paint work on a house or over stating the views that might be achieved from the property may well amount to misleading or deceptive conduct. Members may well be liable for misleading representations contained in photographs that have originated from external sources such as an advertising sub-contractor or the seller. The passing on of such photographs by agents to potential buyers can amount to misleading or deceptive conduct by a Member. Members would be well advised to ensure that their contracts with advertising sub-contractors include provisions to ensure that the sub-contractors do not engage in misleading and deceptive conduct, including in connection with marketing representations contained in photographs.
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World Institute of
Photographic Masters